LONDON – AMSTERDAM
LONDON – AMSTERDAM

H2 Equity partners and Klaas Puul enter into partnership

H2 Equity Partners (“H2”) has acquired a controlling stake in Klaas Puul, a Dutch shrimp processing business. Parties have reached an agreement in which H2 will become the majority shareholder with the remaining equity split between the founding Mooijer family and management.

Klaas Puul will execute its growth strategy with its new leadership team consisting of Maiko van der Meer (CEO) and Sander van den Berg (CFO). The focus will be on international expansion, new product development and improving the company’s operational performance.

Commenting on the transaction, Evert Mooijer, the current owner of Klaas Puul, said: “Klaas Puul has a lot of untapped potential, but there are no successors within the family. Together with H2 we want to realise this potential and position ourselves as an even better partner to our customers, suppliers and employees.”

Maiko van der Meer, the new CEO of Klaas Puul, commented:

“I am looking forward to working at Klaas Puul with Sander van den Berg and the wider the team. Together we will continue to grow the company whilst retaining its distinctive and sustainable product offering for our customers.”

Rutger Jan Vlek, Investment Director at H2, commented:

“Klaas Puul has a strong market position and a lot of operational improvement and growth potential. Together with the Mooijer family, the management and all of the employees, we will realise this potential. Working with a founding family, to reinforce and grow their business by providing capital and active support, is a typical investment for H2.”

About Klaas Puul

Klaas Puul is a leading shrimp processor with headquarters in Volendam, the Netherlands and production sites in the Netherlands, Belgium, Germany, Denmark and Morocco. The company was founded in 1968 and over the past 50 years the Mooijer family has overseen its successful expansion. Klaas Puul is known for its high quality products, broad product range and excellent service levels. In 2015, the company had c.3500 employees and generated sales of almost € 200 million. For more information please visit: www.KLAASPUUL.com

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Henry Stevens

Senior Associate

 

Henry joined H2 in 2024 and is involved in both evaluating new investment opportunities and supporting existing portfolio companies.

 

Prior to joining H2, Henry spent nearly six years at the strategy consultancy firm, Roland Berger, where he was a core member of the Transaction & Investor Services platform supporting private equity and strategic investors across the Industrial and Regulated & Infrastructure sectors predominantly within the mid-market.

 

Henry graduated from the University of Cambridge with a Bachelor (Hons) in Economics. His interests outside of work are road cycling where he competes in time trials, running and skiing.

Terry Musson

The Amberon Group is a market leading traffic management provider to the utilities and Local Authority markets. Amberon was established in May 2002 with our first depot in Paignton, South West England. Our founding core principles remain at the heart of everything that we do and our continued desire to achieve our purpose; to provide the best service in the Traffic Management sector. This has been the foundation for our success and has cemented our position as the market leader in TM.

During the initial transaction we never felt under any pressure & instantly recognised we would become part of the family. H2 took the time to listen to our views & business strategy, it was obvious from the very beginning that they would be the perfect partner for us.

The guys at H2 have enabled us to continue the momentum & have provided the expertise & knowledge to help us continue on the journey to constantly improve our service offering.

Working with H2 during the last 2 years has given us additional support not just financially but the advice & expertise has helped analytically & strategically.

The ambition and the drive H2 have is extremely infectious & continues to assist the group to overachieve.

It’s enormously reassuring to know H2 will always be at the end of the phone to offer advice but heartening to know they have the trust in us to deliver.